Sports, Fitness and Leisure
Closes Jun 06, 2019 23:59
Share project

Warriors Den: The new era of training!

Warriors Den is a mixed movement training centre concept dedicated to functional fitness in a variety of different forms. The business is now raising growth capital to claim the throne as Europe's premier functional fitness training chain!

1 881 € (2%)

of 79 992 - 119 988 € goal funded

10,81 % of total equity offered
99 € minimum investment

Quick Pitch

Warriors Den is an Estonian mixed movement concept dedicated to functional fitness. We offer you the most awesome indoor obstacle tracks in Europe!

Where gyms and sport clubs build on the purpose of changing your outer appearance, our method concentrates on improving your physical abilities and health. Our training helps you reclaim, maintain and develop your physical abilities like balance, coordination, range of motion as well as speed, strength and endurance. In short, it´s about training for life, not just events! And best of all, you train with us at regular gym prices!

Our target groups are all active people from 3 years and up, individuals as well as families, companies and communities. According to Europeactive's 2018 statistics, around 13-22% of the population of 15+ years old in a city area in Northern Europe are active members in gyms. As our concept targets a significantly wider group of consumers including parents, grandparents, children, schools, companies and communities buying our services also for other reasons than training, the total market potential is evaluated to 30% of the population. Our main revenue comes from memberships and tickets, but group and company events, children's birthdays and training camps make a significant source of revenue.

We opened our first training center in Ülemiste City, Tallinn, in November 2018 and since that over 2.000 customers have visited us, of which over 100 have bought a membership already. We have gathered some 900 followers on Instagram and close to 700 on Facebook and our customers have rated us 5/5 in Facebook and lots of customers return over and over again! We have been on the popular Ringvaade TV-show in November, as well as in an episode in 100 erilist eestlast and now, after organizing the first international Ninja Warrior Competition in Europe, we´re negotiating the details with Kanal 2 for the production of the Estonian version of the popular Ninja Warrior TV show in our premises!

Now we´re looking for raising up to 120.000€ of growth and working capital to make Warriors Den the premier functional fitness brand in Europe.

We invite you to join us in this revolution of training! Let´s give people a chance to reclaim their health and get the fun back in training again!