Quick Pitch
Scrupler.com is a free social platform that will connect millions of everyday users with influencers, celebrities, and experts worldwide. Our unique poll-based interaction system rewards user engagement with SCRUPCOINS* (that can be spent in built-in marketplace, donated to charity funds or withdrawn to crypto wallets), creating a vibrant community where every opinion truly matters. For businesses, we offer an engaged audience and a built-in marketplace, making Scrupler the go-to platform for meaningful interactions and targeted advertising in the digital age. Revenue is generated through targeted ad placements and commissions within the marketplace, ensuring sustainable growth.
We are creating an original and valuable internet platform that appeals to both everyday users (our top priority), as well as famous personalities and advertisers. We aim for Scrupler to carve out its rightful place among the global leaders in the digital space.
In it’s current form, Beta version of SCRUPLER is available on Internet browsers of all computers and mobile devices. It is planned to start developing APP for iOS and Android in nearest months.
Very important idea of the project is to create a platform that would be associated with polls, voting, the ability to easily ask specialists and interesting communication between users. That word “to scruple” would be as understandable for everyone as “to google” or “to tweet”.
To visit our working Beta Version, please, use this link- https://scrupler.com/
*Read more about SCRUPCOINS in "Product/Service details" section
Problem & Solution
Challenge:
Today, 66.4% of global ad spending is digital, yet most users view online ads as a necessary nuisance rather than an engaging experience. Social media networks and online platforms struggle to balance high-quality content, non-intrusive advertising, and meaningful user engagement.
In an increasingly crowded digital space, making informed choices is a constant challenge. Expert opinions hold immense value, and while you might seek an expert’s guidance one day, you may be the expert for someone else the next.
At the same time, being heard and fostering genuine connections is essential. Shared interests can spark authentic friendships, yet today's online spaces often lack opportunities for genuine interaction.
Solution:
Scrupler is a new online platform that empowers individuals to be heard and rewarded. We connect users with influencers, celebrities, and field experts, creating an ecosystem where everyone’s contributions are valued.
All activity on Scrupler is incentivized with SCRUPCOINS, our Ethereum-based tokens, and the platform is entirely free for users.
In a digital advertising market projected to reach $538.2 billion by 2032, Scrupler addresses the need for balance between user engagement, quality content, and nonintrusive advertising with high-quality, non-intrusive advertising opportunities that enhance rather than disrupt the user experience.
Most importantly, Scrupler provides a space for genuine connection. Through shared interests and rewarded interactions, users can forge authentic friendships and collaborative relationships - bridging the gap between the digital and the personal.
Product/Service Details
The main idea of Scrupler.com is to bring together people who need advice or answers with those who can and want to share their expertise. With our platform, millions of people will be able to find friends of interest, express their opinions, learn the opinions of others, communicate, have fun and spend their time usefully with like-minded people and famous people. While other platforms charge to use their services, our platform will be 100% free for our users. To achieve "expert" status, you will not need to pay, you just need to be an expert in a particular field. At Scrupler, your opinion pays off.
scrupler.com is a platform where you can:
- Create unlimited amounts of interesting illustrated questions, polls, surveys, etc...
- Comment and “like” interesting posts, follow other users or to be followed.
- Communicate and find friends by interest.
- Ask the real Experts or Influencers of a particular field about their opinion.
- Collect virtual coins - SCRUPCOINS* for most of activities on Scrupler.
- Spend SCRUPCOINS on our platform.
- Donate them to charity funds.
- Withdraw SCRUPCOINS to crypto wallets.
- And much much more...
*Scrupcoin- is a special internal coin of the platform that will be credited to users' accounts for various types of activity. Scrupcoins will be used as a means of payment on built-in marketplace and on the platform itself, will be able to be donated to charitable foundations or withdrawn to users' crypto wallets.
Business model
Paid Advertising:
Scrupler offers paid advertising opportunities for companies and individuals, seamlessly integrating ads within user-generated content. Advertisers can target specific audiences using detailed criteria, and the desktop version of Scrupler.com will feature banner ads on the side for additional visibility.
Marketplace Fees:
Scrupler plans to generate additional revenue through fees on its built-in marketplace. Users can buy and sell goods and services using both fiat currency and SCRUPCOINS our Ethereum-based tokens. Our platform charges a commission on these transactions, enabling safe and efficient trading among users.
Market
The global online advertising market reached $232.7B in 2023, projected to hit $538.2B by 2032, growing at 9.5% annually. Scrupler aims to capture a significant share of this expanding market.
Traction & Accomplishments
- The fully functional Scrupler platform is live at Scrupler.com, with continuous feature additions and improvements.
- During a trial marketing campaign, Scrupler attracted approximately 1,600 beta testers, who provided valuable feedback on their user experiences.
- Scrupler has secured commitments from angel investors and generated strong interest from venture capitalists, reflecting confidence in the company’s vision and growth potential.
- Over the past three months, Scrupler has built a dedicated and growing community of users who are actively engaged with the platform and its unique features.
How We’re Different
Unlike conventional social networks, Scrupler focuses on polls, votes, and direct communication between users and professionals (experts, influencers, and celebrities).
Our unique reward system recognizes all activity with SCRUPCOINS, our Ethereum-based tokens, emphasizing that every user’s opinion and contributions are valuable. This engaged and interactive community provides advertisers with a highly attentive audience and exceptional engagement opportunities.
Additionally, Scrupler.com is free for users, unlike other platforms that charge for access to certain features or expert designations.
Uses of Funds & Timeline
Funds raised will accelerate the development of Scrupler.com for both desktop and mobile, as well as iOS and Android apps. The additional capital will expand our tech team, adding six programmers and one designer, and support strategic marketing efforts to drive user acquisition and engagement, especially in English-speaking markets. This roadmap covers the 12 months following the close of this crowdfunding round.
Obligations to Investors, Profit Distribution
Scrupler is committed to aligning our investors’ interests with the company’s long-term success. During this investment round we offer our early investors to purchase Scrupler's shares through convertible loans. Here is short definition of this investment tool:
With convertible loan, a business borrows money from investor where both parties enter the agreement with the intent (from the outset) to repay all of the loan by converting it into a certain number of its preferred or common shares at some point in the future (when Maturity date comes) with additional benefits.
Benefits that Scrupler offers to early investors during this fundraising campaign:
1. 5% of annual interest which means that amount of purchased shares will be increased by 5% during conversion (when Maturity date comes which is 12 months after signed agreement). Example: if investor buys 100 shares, after conversion date he/she will get 105 shares of the company.
2. Fixed valuation cap of Scrupler for early investors which means that these investors will get much more shares for their invested money than future investor for the same amount of money. This scenario is possible if there will be new investment round before conversion date. Example: investor purchases shares of Scrupler now with price of 24 Euro per share. Valuation of the company is 6 000 000 Euro. In 6 months after that new big investor wants to buy some amount of shares and values company at 30 000 000 Euro. This means that for early investors shares will be converted with price of 24 Euro per share while new investor will pay 120 Euro (5x).
3. For those investors who want to sell their shares after conversion, our management plans to buy them back at a favorable price. A more detailed proposal will be formulated closer to the date when the conversion will take effect.
Dividend Distributions:
Scrupler plans to allocate 20-30% of profits as dividends to shareholders once consistent earnings are achieved. While the initial focus will be on business expansion, we anticipate the first dividend payouts between 2027-2028.
Involvement and Influence:
Depending on their investment size, investors may receive additional benefits, including communication with the company's management, and the opportunity to meet with the management team to discuss the company’s plans. By offering diverse investment options, Scrupler aims to foster a mutually beneficial relationship with our investors, enabling everyone to share in the long-term success of the platform.
Risks and Mitigation
As an early-stage tech company, Scrupler is exposed to various risks. However, we have proactively implemented strategies to identify, assess, and mitigate potential challenges.
Economic Risks:
External factors such as government policy changes, market fluctuations, and global crises (e.g., the COVID-19 pandemic) can impact operations. We have contingency plans in place and the ability to adapt our business model as needed.
Industry-Specific Risks:
The digital advertising and social media landscape is highly competitive and rapidly evolving. Scrupler mitigates these risks by investing in R&D, maintaining a flexible platform, and closely monitoring industry trends to stay ahead.
Operational Risks:
Ensuring the platform’s reliability, security, and scalability is paramount. Scrupler has partnered with experienced developers and security experts to implement strong safeguards, including regular updates, secure data management, and redundant infrastructure.
User Engagement Risks:
Sustaining high user engagement and retention is critical to Scrupler’s success. We employ user-centric design, gamification, and community-building initiatives to foster a loyal, active user base.
Company name: Scrupler JSC
Company's registration code: 305641319
Company's address: Partizanu street 61-806, Kaunas 49282, Lithuania
Company's phone no.: +37065178595
Company's e-mail: k.makater@scrupler.com
Homepage
Fundwise's e-mail: info@fundwise.me
Investment amount
300 000 - 998 400 €
Investment amount offered per investor
240 € to 499 200 €
Current share capital
2500 €
Deadline for convertible loan
1 year
Convertible loan interest
5.00 %
TEAM
Konstantin Makater
CEO, co-founder
Konstantin has more than 15 years of experience in managing his own businesses in various fields. Repeatedly founded successful companies and led teams of 15 to 120 people. Quickly learns new things and makes decisions responsibly.
Stanislovas Kalasnikovas
CTO, co-founder
CTO and co-founder with 17+ years of comprehensive programming experience, specializing in Business Intelligence (BI) and automation solutions. With extensive skills in OLAP cubes, SSRS reports, ETL processes, and SQL Server (T-SQL), he has a deep understanding of data modeling, analysis, and reporting. His technical stack spans across MySQL, PHP, HTML, CSS, JavaScript, jQuery, and ActionScript, enabling him to develop diverse, high-performance solutions. Additionally, he has experience with advanced automation tools like PHP Selenium and has managed Google Cloud server environments, furthering the company's technical infrastructure and scalability.
Valentina Savchenko
Designer, charity administrator
Valentina is experienced graphic designer. Participated in many projects. And now shares her experience with scrupler.com