SWIMITATION

PROBLEM. Hydrotherapy – one among the most effective medically proven forms of rehabilitation and training – is underused.

Hydrotherapy, and especially water gymnastics is considered one of the most effective forms of therapy and training. It is an effective treatment for rheumatic diseases and other musculoskeletal diseases, suitable for recovery from cardiovascular diseases, for stress relief etc. All these issues are increasingly prevalent today due to working in stress positions, overall stress, unhealthy diet, etc. Regardless of the fact that the positive effect of water gymnastics was scientifically proven already in the 1960s, it is not very popular. The current HUBBARD-type rehabilitation baths provide only limited movement – one has to keep the body still by sitting or holding on and only one or two limbs can be moved at a time; arms cannot be moved all around. Therefore, hydrotherapy is rarely available in medical institutions – the current baths are uncomfortable for both the patients and the medical personnel.

Hydrotherapy also has a positive effect on the body and mind of people who have not been diagnosed with any illnesses. The current HUBBARD-type baths do not enable fast and effective whole-body movement and therefore it is unimaginable to carry out an individual training session in those baths. Water aerobics is only available in public pools as group trainings. Many people hesitate to attend water aerobics classes, either because of unsuitable work schedule, social pressure or some other problem. Today more and more people prefer individual training sessions. Water aerobics does not entail deep relaxation or individual exercising. Our study in the fall of 2015 showed that individual bath-training is assessed enjoyable from the aspects of the physical training as well as for the relaxation experience. The problems arising from office work can already be relieved with just one Swimitation session.

Today we are in a situation where the much researched and medically proven form of therapy that is hydrotherapy is not used to its fullest potential to help people despite the demand and need for such a therapy.

SOLUTION. Swimitation solves this problem because the bath’s patented ergonomic seat keeps the user still, enabling whole body movement without external help. Swimitation also added elegant design!

Swimitation fitness bath rethinks the rehabilitation bath into a luxurious fitness bath meant for everybody (rehabilitation purpose still included). Exercising in this bath is a thoroughly enjoyable experience.

The top excuses for not exercising are lack of motivation and energy, and the assumption that exercising is boring. Compared to other work-outs, a fitness session in our fitness bath is an enjoyable experience, the training does not require any emotional effort. Uniting the possibilities of other wellness treatments (whirlpool system, aromatherapy), the training session can be made even more enjoyable and desirable. Many people avoid swimming or water aerobics in public pools because of the social burden or questionable water quality. Our bath solves these problems. Exercising can take place in privacy and with any kind of media (e.g. music, movies or our exercise video). It is a lot easier to keep the water quality healthy in this smooth bath than it is in public pools.

The bath also offers supported floating, which has advantages compared to the floating and relaxation in a floatation tank. The support for the body trunk provides the feeling of security, thus enabling deep relaxation which many people cannot achieve in a floatation tank. The bath unites the two – exercising and relaxation. The new 2014 über trend of spa industry shows interweaving mindfulness techniques into spa and wellness activities (spafinder.com). Our bath is well in the trend!

The world is facing major health challenges (depression, physical inactivity, obesity, cardiovascular diseases, back pain, etc.) and almost all people have stress to some degree (from noise, pollution, workload, family, economical problems etc.). The fitness bath will help with health issues and relieves stress at the same time. Swimitation makes water therapy attractive and popular!

CUSTOMERS AND TARGET MARKETS

We believe in the success of our product in four sectors:

1. As a wellness product
2. In fitness centers
3. For rehabilitation (medical sphere)
4. In private sector – in home spas

WELLNESS. The trends indicate an increase in integrating wellness services with mindfulness techniques. Instead of different rejuvenating substances there’s a shift towards believing in a person’s innate self-healing power. The bath can be fitted with various wellness therapies, e.g. oxygen therapy, chromotherapy, vacuum massage.

FITNESS. The fitness trends indicate that people long for more different training choices. More and more people prefer private and more individual training. The fitness clubs are frequented with more and more elderly people who will also benefit from our product. Various types of training that have elements of mindfulness – such as yoga – are still popular.

MEDICAL. The Swimitation bath will be the next generation HUBBARD-type bath in physical therapy. Its obvious advantage is the possibility to put together an exercise video for the patient, meaning the session can be carried out without the therapist present. This cuts down on the hospital’s therapy costs and makes our product attractive for purchasing.

HOME SPA. The former sectors included the B2B market but we also see potential in the growing home spa market. The Swimitation is a great alternative to a mini-pool as it is much more economical and hygienic. Instead of the robust Jacuzzi that only enables the user to lie about, it is much more reasonable to purchase our more functional bath where relaxing is more thorough and the user can carry out therapeutic physical exercises.