VESTIGE VERDANT

PROBLEM

Regardless of the fact that the market is saturated with countless beauty products and brands, there is a deepening crisis in the beauty industry as a result of the following:


• A shift in generations: Millennials and Gen Z make up most of the target audience, they want new and fresh brands and they don’t care so much about the provenance of the old brands - this is reflected across industries and this trend is increasing yearly.

• Old brands struggle with creating relevant and fresh content in communication: Old brands are not as compelling to the relevant buyer as they used to be. Weak in strategic communication and image, increasingly dull and boring.

• The shift in generations is our strength: new generations view our brand and products as new and fresh, resulting in interest to try the products.

• Exponential growth in demand for quality: Relevant target audiences of today are exponentially more aware and thus demand more quality of the products they purchase.

• Increasingly more informed, a bigger focus on health and sustainability: Healthy, clean and sustainable products are gaining more market share because the demand is increasing. Relevant retailers are more conscious.

• A small number of brands with equal focus and value proposition for sustainability, health and timeless elegance: Today, most organic and natural brands are rustic in image and unable to satisfy the higher needs of the consumer - the need for modern elegance and desirability akin to the wealthy and upper-middle class.

• More demand for a better value proposition: More than half of the consumers sense a growing misalignment between price and value.

• A radical shift in consumer values: The thought paradigm of health, nature and naturalness, as well as luxury is changing.

• Organic and natural products often lack in quality: Many organic and natural products are not as organic and natural as they depict, use low-quality cheap ingredients or just lack in effect - have poor quality formulas, resulting in empty promises for the consumer.

SOLUTION

VESTIGE VERDANT is designed to solve all of the aforementioned problems:

• The shift in generations is our strength: new generations view our brand and products as new and fresh, resulting in interest to try the products.
   

• We are relevant today and looking into the future: We offer a sustainably compelling narrative and communication between our brand and the consumers.

• Top quality: We deliver consistent quality and transparent formulations.

• Emphasis on clean health and nature: We are focused on healthy, organic, sustainable and cruelty-free manufacturing.

• Brand defined by healthy living, modern and elegance: We successfully carry organic and healthy lifestyle in unison with timeless modern elegance.

• A clear and transparent relationship between the price and quality of our products.

• Affirmation to modern value systems: We affirm and develop the modern understanding of clean and healthy living, naturalness and desirability.

• Highest quality ingredients: Our products are made using only the best ingredients available, leading manufacturing solutions and specialists - designed to guarantee the best possible value proposition for the consumer.