TSCompany - Marine innovations
7 320 € (21%)
of 34 770 - 94 976 € goal funded
183 € minimum investment
Quick Pitch
TSC Marine Innovations
We are not a start-up. TSC Marine Innovations is an operational company with products, patents, trademarks and a distribution network. We have invested 170 000€ to get this far. Our flagship product is SnubberOne™ with which we have penetrated the market and reached distributors and agents. But as with all great inventions we need to get the word out there. We are asking you to take part in our Series A round - to take this company to the next level. Join us to make TSC Marine Innovations a Global success story.
SnubberOne™
SnubberOne™ Product Video 2016
SnubberOne™ is the most innovative, sophisticated, robust and user-friendly mooring snubber* on the market today. Invented by Fredrik Serlachius from Finland decades ago, TSCompany OÜ took on the task to re-design, re-model and re-package the product that has already been sold in the thousands without any serious marketing campaigns.
With nothing but praise from users so far, our new flagship product, SnubberOne™, destined for the ever growing marine accessory sector, is expected to sell 100.000 units as of 2017.
*mooring snubbers are essentially shock absorbers used on the mooring line of boats while docked in order to relieve pressure fom both the dock as well as the boat. Mooring snubbers have become compulsory in various harbors worldwide, meaning over 22 million boats in Europe and the USA must acquire two mooring snubbers each.
A few of the benefits of SnubberOne™ include:
- SnubberOne™ can be tied to a rope without loose ends, just attach it after your have moored. In the perfect place.
- Due to ease of attachment, changing the SnubberOne™'s position on the rope is done in seconds.
- All rope elements are carefully hand made
- Everything in one piece. No loose clips, loops or clamps that you can lose or break
- Esthetically pleasing and available in any color your need - to match you sail, rope or canopy
- Due to high quality materials, SnubberOne™ does not colour the mooring line does not leave streaks or marks on your deck or upholstery
Our current products can be found at www.thesnubber.com and the SnubberOne™ product video right here: SnubberOne™ Product Video 2016
This Fundwise Campaign
We have our product, world-class team and distribution channels in place, but as with all inventions, we need to get the word out there. That’s marketing. And marketing requires a budget. The funds raised will be used for social media marketing, trade shows, exhibitions, marketing materials and travel & expendables.
Now join us to get the word out there. Join us to build TS Company OÜ into a global success story - another great company from Estonia.
In case of additional questions contact us at olari@thesnubber.com or call us at +372 508 2818 to arrange a meeting during the Fundwise campaign.
We invite you to meet us on February 25th, 2016 at 14:00 at our premises.
The SnubberOne™ Story
The Snubber story starts 30 years ago, when the inventor Jarl Fredrik Serlachius was working on the South American shipping line as a deck hand. Following his return home, further studies and work experience J.F. Serlachius felt a need to bring his idea out on paper.
The idea led to a design, followed by rigorous products testing in the harsh Northern European climate. Testing expanded due to popular demand from the North to Europe and from there to the Americas. Used and adored by solo sailers, world champions and boating enthusiasts around the world, popular demand drove J.F. Serlachius to develop the world fastest, easiest and most versatile mooring snubber into the award winning SnubberOne™.
TSCompany Limited OÜ
TSCompany Limited OÜ was established in 2014 in order to bring innovative marine products to the EUR 50bn recreational boating industry. With a pipeline of products, TSCompany is launching its SnubberOne™ range first, followed by subsequent models for different boat types. TSCompany has already added new products to its range and continues to seek new and truly innovative products that not only serve the recreational boating industries needs, but add elements of facility, safety and novelty to the boaters everyday usage. Managed by a team of seasoned experts covering sales, business development and marketing with backgrounds from listed companies such as Intel, Microsoft, STX and Aker Yards failure is not an option.
Problem & Solution
The problem is that in the over 70 years that mooring snubber have been in use, and of the 70% of all boats that use mooring snubbers, all of the have all or part of the following design and life-span flaws:
SnubberOne™ is winner on all fronts. No questions asked.
Traction & Accomplishments
TSCompany produces, designs, manufactures and distributes innovative marine accessories.
Intellectual Property Rights
As with any invention, Intellectual Property Rights are at the pinnacle of control, ownership and value. TSCompany owns all thes rights to SnubberOne™ and has patents granted or in force in all of its prime target regions, being USA, Europe and Australia.
Trademarks
TSCompany has registered and owns all the rights to its registered trademarks for SnubberOne™, as well as the other products in its range including but not limited to SnubberTwo™, SorbSponge™ and SmartRopes™.
Production
Currently SnubberOne™ and its upcoming little sister SnubberTwo™ are produced in China, but TSCompany is continuously expanding its factory locations and options with a view to return production of its products to Europe. Estonian options are high on the list. One promise we can however make, TSCompany is and will remain a company registered and run out of Tallinn, Estonia.
Quality and testing
SnubberOne™ has been tested rigorously at our test facilities in China, by our distributors and clients as well as by the Tallinn University of Technology in the Laboratory of Mechanical Testing and Metrology. Rigorous testing and third party verifications, when required, are part of our R&D processes to ensure we only provide the highest possible quality and functionality.
Sales and Marketing
TSCompany focuses in its core areas and its distribution pipelin spans all of the prime targets and more. Our current partners include:
Agents – companies and persons with contacts to whole sellers and retailers
Distributors* – company with its own retailer network and/or a regional reseller network
Retailers* – company owning one or more retail outlet
* including e-commerce solutions
Sales network
E-commerce:
Finland:
Germany
Estonia:
Switzerland:
United Kingdom:
Find out more here: http://thesnubber.com/distributors
Marketing activities
While TSCompany's marketing activities have still been low-key, that does not mean we have been idle. We have participated at the largest marine accessory trade show two years running, being MetsTrade. Our distributors have showcased SnubberOne™ at their own fairs and exhibitions and the reception has always been flawless.
We have also been staring our work on social media platforms Facebook, Twitter and Instagram, but need your assistance in order to make all of our marketing activities fly!
How We’re Different
A mooring snubber is not a new concept. The first and most widely proliferated mooring snubber has been on the market for almost 30 years! This unit comes as rope specific, is made of rubber and only comes in black. No true innovations have been made in the sector and no suppliers have come up with a mooring snubber made of different materials, capable of attachment without loose ends or that do not leave streaks of valuable boat decks. The SnubberOne™ does these all. Which is perhaps one reason why various existing competitive manufacturers already inquired about the possibility of acquiring the intellectual property rights to the SnubberOne™.
Other mooring snubbers exist, of which the only one product has the ability to be attached only after securing the boat and without a loose end. While this addresses the concern of attachment only after mooring, it does this by adding a clip to the mooring snubber, which can easily be lost, broken or forgotten when dealing in the marine environment. Losing the clip will render the product useless and is not, as such, real competition for the SnubberOne™.
Other mooring snubbers exist, but all of these require a loose end for attachment, do not come in an array of colors, are not branded and are made of EPDM rubber, meaning they leave streaks on decks and fittings.
Uses of Funds & Timeline
With a more detailed breakdown in the business plan, the primary uses of funding generated through this fundwise campaign will be for marketing. We have our product, world-class team and distribution channels in place, but as with all inventions, we need to get the word out there. That’s marketing. And marketing requires a budget. The funds raised will be used for social media marketing, trade shows, exhibitions, marketing materials and travel & expendables.
The sales cycle for marine accessories is twelve months, whereby large scale distribution agreement are signed in the last quarter (Q4) of each fiscal year to ensure deliveries at the end of the subsequent (Q1) or early following quarter (Q2). Q2 and Q3 is made up mainly of inventory updates and follow-up orders, again gearing up for the main sales period in Q4 of each fiscal. Upon successful completion of this campaign in Q1, this will allow for robust marketing throughout Q2 and Q3, in order to gain the interest of the users to demand the SnubberOne™ from their stockist during the 2016 season, looking at large orders in Q4/2016.
Please look into our Financial Highlights for 2016-2020.
Obligations to Investors, Profit Distribution
Our Promise
As already committed to our existing investors, TSCompany is a for-profit company looking to expand rapidly and reach a turnover of 4 million euros during it's 2017 sales cycle. This requires sales of 100.000 units of SnubberOne™'s and with our past track of sales soon to reach 10.000 units, this is well within the realm of opportunity. It's the challenge TSCompany has embarked on and will do everything in its power to achieve.
TSC's objective is long-term growth to build the TSCompany Marine Innovations brand to be the go-to brand when seeking new innovative boating products. The SnubberOne™ sets the threshold high as a high-end, versatile and truly innovative boating product. Our upcoming product portfolio will bolster this with new products added each season. Bubbles do not survive in the harsh marine environment, hence we are geared and planning for a marathon rather than a sprint.
We hope to have active and contributing shareholders and if nothing else, aim to have our shareholders present to us both active and skilled board members. All our employees are shareholders and thus the door is open for our investors to also take active, or even day-to-day positions in our company provided the match is made in other areas as well.
We aim to strike a good balance between our dividends payments and simultaneously retaining sufficient funds to achieve our aggressive growth targets. In any event, we do expect to disperse a minimum of 10% of our profit as dividends annually to ensure our investors’ interest and show benefit of remaining part of the TSCompany ownership structure.
Motivation Packages
All investors will receive quarterly updates in the form of a newsletter or internal memo. The update will provide a high-level overview of the most recent updates, uptake in our regions, list our most important distributors as well as provide insights into pending product launches.
Investors will also be personally invited to any official product launches as well as annual parties arranged by TSCompany on all but a regular basis. But when they happen, we promise they will be worth it!
In addition:
All investments of over 1.000 EUR will receive the opportunity to acquire new TSCompany products prior to their launch to the general public at a 25% discount to be delivered to our shareholders before delivered to any of our distributors or clients.
+ All investments of over 2.500 EUR will receive a 50% discount on up to eight (8) SnubberOne™’s of their choice of color before the European boating season opens in 2016.
+ All investments of over 5.000 EUR will receive four (4) SnubberOne™’s of their choice of color, free of charge, before the European boating season opens in 2016.
Risks and Mitigation
Due to TSCompany’s seasoned management team risks and thei mitigation have been at the forefront of our development and supply chain structures. We see the main risks listed below, along with the mitigation matters taken to address them set out below:
- Intellectual Property Rights – Innovations are based on intellectual property rights and TSCompany has taken every step to ensure these are properly secured, monitored and if need be enforced in all of the geographies in which we are present. Not only do we monitor this ourselves but also require the same from each of our employees, distributors, manufacturers and contractors.
- Competition – Tied in with having a strong and enforceable patent portfolio in our target markets, competitor analysis is taken seriously at TSCompany. A good patent secures a monopoly position with regards to our innovations, which ensures low levels of competition for the first 20 years. During this time we continue to build our brand so once patent rights lapse, customers will still choose the original SnubberOne™.
- Supply chain risk – TSCompany has currently outsourced its production to Asia and Europe. Outsourced manufacturing is the only realistic option at this stage but due to rigorous controls, three factories and backup factories ready to be contracted in case of failure of any part of our supply chain ensure supply chain risk is effectively mitigated.
- Product liability risk – We test our products extensively both during the product development phase as well as at agreed intervals and random checks to ensure our manufacturers work fulfills TSCompany’s values and criteria. With a supremse product and effective quality control, product liability risks are effectively mitigated.
- Operational risk – With a team of seasoned professionals and an active board, operational risks are mapped out in each phase of development and addressed in order to restrict their materialization. Planning is half the job and communication is key.
In case of additional questions contact us at olari@thesnubber.com or call us at +372 508 2818 to arrange a meeting during the Fundwise campaign.
We invite You to meet us on February 25th, 2016 at 14:00 to meet you at our offices (Narva mnt 7, Tallinn).
Company name: TSCompany Limited OÜ
Company's registration code: 12709672
Company's address: Mäe 14-15, Kunda 44106, Estonia
Company's e-mail: sales@thesnubber.com
Homepage | Facebook
Fundwise's e-mail: info@fundwise.me
Investment amount
34 770 - 94 976 €
Equity offered
6,07 % to 15,00 %
Equity offered per investor
183 € to 94 976 €
Current share capital
2941 €
Company current valuation
538 200 €
Share capital after campaign
3 131 - 3 460 €
Company valuation after campaign
572 970 - 633 176 €
1 € nominal share price
183 €
TEAM
Heikki P. Kauppinen
Operations, Board Member
With a background in law, a lifetime at sea and over a decade of experience in international transactions, Heikki brings the expertise required to secure our intellectual property, mitigate our risks in contracts and strategize on the right business models to execute in order to expand the TSCompany market from home to all our target countries. Having lived in 9 countries and speaking four languages, Heikki is a true multinational.
Olari Vokk
Sales Director, Board Member
With three decades of competitive sailing and a pile of medals from offshore competitions, Olari brings TSCompany over twenty years of experience in sales and board management positions ranging from start-ups to some of the most luxurious brands on the market such as Lamborghini and Bentley. An endless package of energy coupled with an exceptionally high requirement for quality makes Olari a perfect fit for TSCompany.
Edward Blomstedt
Production Partner, Combi Works
An avid sailor throughout his life, Edward joined the team through his love for the oceans. In addition, Edward has hands-on experience in building and marketing a successful company in the highly competitive industrial sector of Northern Europe. Specialized knowledge in setting up a supply network in Russia and China comprising several production disciplines doing business in Finnish, Swedish, Russian and English.
Ella Rand
Marketing Partner, Puffet Invest
With a Master's degree in marketing and a background encompassing both listed and non-listed companies, Ella brings the marketing brains to TSCompany. Whether its our packaging, branding or mission statements, Ella knows it all.
Reijo Spatar
Logistics Partner, MageStock
Reijo has been in warehouses since his childhood and since then has undertaken various managerial and lead roles in logistics centers ranging from DHL to his newer ventures dealing in complex and high-volume international traffic. Reijo ensures that every product ordered from TSCompany, wether through our eCommerce partners, Distributors or Retailers arrive as ordered, on time and in immaculate condition.
Nikodeemus Toukola
Creative Design Partner, BigTreeSociety
Nikodeemus' skill set is unlimited. From video editing to 3D designs, filming, photography, logo and website design Nikodeemus is a valued asset in the TSCompany. Withou Nikodeemus, TSCompany would not look the way it does today.
Henri Pihel
Investor
Henri has been active as an investor transaction stemming from angel investments to large scale real estate. Henri saw the possibilities of TSCompany already in 2015 and joined us, brining both investor expertise as well as a strategic outlook and most importantly measurable milestones and clear targets to be met by TSCompany, its retailers and distributors. Henri joined us, you should too!